Coke and Pepsi aren’t the only heavy hitters who are launching new beverage innovations on Amazon.com. AquaNew recently joined forces with Greg Jordan, CEO of B2B Resource Team LLC and the owner of Just Right Buys to make Watt-Ahh® (an ultra-pure, high-energy water) available through local distribution on Amazon.com. Jordan, who has a career spanning more than 20 years in corporate leadership positions, including serving as Chief Innovation Officer with Maytag and Director of Engineering at Procter & Gamble Co., is excited about the new partnership:
“Having had a career in consumer product innovation with P&G and the Maytag Company, I can appreciate the approach that companies like Pepsi Cola are taking to launch new products directly through Amazon as a breakthrough in brand building and marketing. The smaller AquaNew company right here in Sarasota, Florida has been building its brand the same way, providing its growing customer base with a unique high energy form of drinking water that benefits consumers in ways that no other water can. I am proud to play a role as an online Amazon distributor for Watt-Ahh®, and am looking forward to being a part of its growth.”
The timing couldn’t be better as trend projections for online grocery sales are expected to exceed annual sales of the even the nation’s leading grocery store, Kroger. According to a recent article in Beverage World, online grocery sales are projected to range between $80 billion and $123 billion by 2023.
AquaNew CEO and Watt-Ahh® inventor, Rob Gourley, is confident that with Jordan’s business expertise, he’ll be able to “provide a convenient, contemporary and secure outlet to better serve the growing number of Watt-Ahh® customers nationwide.”
Click Here to Purchase Watt-Ahh® Through Just Right Buys.
*Photo to the right: Greg Jordan with life partner Dr. Sherry Zenor, DVM, who is the owner of Sarasota-based Angel Cats. Not only is this a local Business-2-Business partnership, it all started with a pet relationship. One of Dr. Sherry’s patients is Dewey Twoey, the Gourley’s beloved cat.