Beverage Industry

Let’s Talk Coffee

After talking about tea several weeks ago, I did not want to ignore the coffee drinkers. Coffee is also going through a beverage evolution with more choices on the market including cold brewed and ready-to-drink coffee and espresso. Rob and I have a special coffee we enjoy most mornings and it has become easier to […]

Read the full article →

Let’s Talk Tea

I have a fascination with the varying shapes of tea pots, particularly the classic Japanese tea pots made from metal and ceramic. The photos show some of my collection displayed in the AquaNew office. I thought at one time, to make the perfect tea, the water had to reach a super hot boil before pouring […]

Read the full article →

Marketing “Bad-to-the-Bone” Beverages

Marketing campaigns for beverages can go to the extreme in competing for the customer’s (your) attention. Through the years, we have good-naturedly teased about some of the “super human/monster” beverage brand names. In 2016, we did a 180-degree turn when we blogged about 5-Hour Energy  such that our teasing became the inspiration for the slogan […]

Read the full article →

Scoby Doo – The Gnarly Side of Kombucha

My neighbor, Linda, called me out of the blue to tell me that she is bringing over her “Scoby” for me to take care of while she is on a business trip for a month. I thought Scoby was one of her parakeets. I was surprised to learn we will have a quiet, bubbly guest […]

Read the full article →

Diamond Discovery

Diamonds make us discover many feelings within ourselves … love, devotion and romance. AquaNew’s Dana Gourley gleefully said, “In addition to healing, all of these wonderful feelings also require energy.” You can discover cascading diamonds on Watt-Ahh’s newest label design for the liter bottles coming on the market this month. “We call it our ‘Diamond […]

Read the full article →

AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles

“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York  Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go. […]

Read the full article →

Tech This Out! – Ten Years Ago

Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled […]

Read the full article →

AquaNew/Watt-Ahh® – 10th Anniversary (And other announcements on new liter-sized bottles and pricing)

Yes, the last ten years tested our mental, physical and financial capacities. The main reason we kept going, even during the bleakest days that we all shared during the Great Recession, was hearing about how individuals used the Polarized Water to reach a level of improved health. Looking back when we launched Watt-Ahh® in 2007, […]

Read the full article →

AquaNew CEO Rob Gourley’s Article Featured in Beverage Industry Magazine

AquaNew CEO Rob Gourley’s article was featured in the June 2017 issue of Beverage industry Magazine. Below is an excerpt: Can electrons lower a beverage-maker’s energy costs? – Shrinking water supplies challenge beer manufacturers By: Rob Gourley, AquaNew and WIT International A non-electrolysis process has been discovered. It involves a magnetized reactor cell that adds […]

Read the full article →

Future of Shopping

At this year’s Beverage Forum gathering of the “Who’s Who” of beverages, there was a panel of futurists who predicted how we will shop for groceries. In our State of the Beverage editorial, we reported on a few of these new shopping trends, including favorite lists on our phones used to reorder groceries online. For […]

Read the full article →