Marketing

Salads and Acid Reflux

I am sure this is familiar to many individuals who suffer from digestive issues. I figured going on vacation, I will try to eat light since my digestion becomes a problem when we eat at various restaurants. So many times on vacation, I am sitting up in bed, experiencing unpleasant feelings of somewhat rhythmic stomach […]

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Marketing “Bad-to-the-Bone” Beverages

Marketing campaigns for beverages can go to the extreme in competing for the customer’s (your) attention. Through the years, we have good-naturedly teased about some of the “super human/monster” beverage brand names. In 2016, we did a 180-degree turn when we blogged about 5-Hour Energy  such that our teasing became the inspiration for the slogan […]

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Record Haul

This long trailer loaded with 6,720 liter bottles of Watt-Ahh® headed to Georgia towards the end of 2017. The Watt-Ahh® was shared among the family and friends of our customer. It is a record haul by a single customer.  

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New Home Page Banner Showcasing the 10th Anniversary Liter Bottle

With its new sleek, tall look, Watt-Ahh® is ready to move with individuals who want energy and hydration on the go. The slimmer liter-sized bottle fits in cup holders and sports bags.  One customer complimented, “It’s a high-rise beauty … looks more fun to heft.” The new banner above is now on display on AquaNew’s […]

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Fashion Trend: Active Wear Outsells Denim Jeans

For the first time, athleisure wear (a.k.a. yoga pants and active wear leggings) outsold denim jeans. We defer to the fashion experts for analyzing this trend. And, we value your opinion. Is it comfort while we live our active lives? Do we want to reflect a healthier life? Or, is it a deeper message on women’s growing […]

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Authenticity – Beyond the Ink on the Bottle Label

Observations and Opinions of Dana and Rob Gourley, AquaNew, on Presentations and Discussions at the 2017 Beverage Forum, April 2017, Chicago, IL. What are the beverage companies doing to make healthier products preferred by women? This was one of the leading questions consistently raised by the audience at the recent Beverage Forum. Many tried to answer […]

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Behind the Scenes: Photographing AquaNew’s Watt-Ahh Bottled Water

Photographing Watt-Ahh® is no easy task. In fact, bottled water of any kind is a challenge as light bounces off clear bottles, picking up lots of reflections from surrounding objects in the process, while casting shadows around the very item you’re trying to capture on film! For this reason, we called in a pro… John […]

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