Marketing

International Webstores for Watt-Ahh

Currently, AquaNew only ships Watt-Ahh to addresses within the continental USA. International shipping is tricky. We have had persistently focused customers who hire exporters to ship pallets of Watt-Ahh to their home countries including Canada, U.K., China and Sweden. We routinely provide these shipping recommendations to customers who want to ship Watt-Ahh internationally (outside the continental […]

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The State of the Beverage – Year 2019

It has been two years since we reported on beverage trends after attending the Beverage Forum held in  Chicago, IL in 2017.  For the first time, bottled water captured over 50% of the beverage gross sales market and the hottest trend at that time (and currently) is to reduce sugar content in beverages. For 2019, […]

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Deuterium is NOT Hydrogen’s Evil Twin

Deuterium is a non-radioactive stable isotope of Hydrogen. Deuterium has one proton and one neutron while the more common isotope of hydrogen (Protium) has only a single proton (no neutron). Oxygen that is in both the air we breathe and water we drink, can have between 8 and 10 neutrons per atom of oxygen. Deuterium […]

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Trend Back to Brick-and-Mortar Stores

The convenience of Online Amazon has contributed to the downfall of traditional retail department stores such as Sears. Paradoxically, Amazon is now introducing new physical store concepts that will fill empty commercial spaces. These new stores will have a social side such as carrying products that Amazon customers have rated four-stars and above. It would […]

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Salads and Acid Reflux

I am sure this is familiar to many individuals who suffer from digestive issues. I figured going on vacation, I will try to eat light since my digestion becomes a problem when we eat at various restaurants. So many times on vacation, I am sitting up in bed, experiencing unpleasant feelings of somewhat rhythmic stomach […]

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Marketing “Bad-to-the-Bone” Beverages

Marketing campaigns for beverages can go to the extreme in competing for the customer’s (your) attention. Through the years, we have good-naturedly teased about some of the “super human/monster” beverage brand names. In 2016, we did a 180-degree turn when we blogged about 5-Hour Energy  such that our teasing became the inspiration for the slogan […]

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Record Haul

This long trailer loaded with 6,720 liter bottles of Watt-Ahh® headed to Georgia towards the end of 2017. The Watt-Ahh® was shared among the family and friends of our customer. It is a record haul by a single customer.  

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New Home Page Banner Showcasing the 10th Anniversary Liter Bottle

With its new sleek, tall look, Watt-Ahh® is ready to move with individuals who want energy and hydration on the go. The slimmer liter-sized bottle fits in cup holders and sports bags.  One customer complimented, “It’s a high-rise beauty … looks more fun to heft.” The new banner above is now on display on AquaNew’s […]

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Fashion Trend: Active Wear Outsells Denim Jeans

For the first time, athleisure wear (a.k.a. yoga pants and active wear leggings) outsold denim jeans. We defer to the fashion experts for analyzing this trend. And, we value your opinion. Is it comfort while we live our active lives? Do we want to reflect a healthier life? Or, is it a deeper message on women’s growing […]

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Authenticity – Beyond the Ink on the Bottle Label

Observations and Opinions of Dana and Rob Gourley, AquaNew, on Presentations and Discussions at the 2017 Beverage Forum, April 2017, Chicago, IL. What are the beverage companies doing to make healthier products preferred by women? This was one of the leading questions consistently raised by the audience at the recent Beverage Forum. Many tried to answer […]

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