Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids
Rob and I learned about the concept “Share of Stomach” while attending the 2017 Beverage Forum held in Chicago last April. What is “Share of Stomach”? Good question. “Share of Stomach” is an economic model used by national beverage marketing organizations. This model assumes each consumer drinks 1/2 gallon (approx. 2 liters or 64 ounces) …
Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids Read More »