Tech This Out! – Ten Years Ago

by AquaNew on July 3, 2017

in Beverage Industry, Water News, Watt-Ahh in the News

Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled water – now the leading beverage in sales benefiting from the worldwide healthier-choice trend over the last ten years.

We revisit what happened to each of these spotlighted bottled water products by New York Magazine over ten years ago:

Vitamin Water2007: Acquired by Coca-Cola for $4.1 billion; 2017: available on the market; $33.99 for fifteen one-liter bottles.

Advanced Hydration Technology/AHT Water2007: $29.88 for twelve one-liter bottles; 2017: may no longer be available on the market.

OZ Water2007: $28.00 for twelve 16.9 oz. bottles; 2017: may no longer be available on the market.

Tasmanian Rain Water2007: $59 for twelve 24 oz. bottles; 2017: may no longer be available on the market.

Watt-Ahh 2007: $23 for twelve 20 oz. bottles; 2017:  available on the market; $31 for twelve one-liter bottles and $40 for 24-16.9 oz. bottles (Note: gallon and 20 oz. bottle sizes were replaced with one-liter and 16.9 oz. bottles, respectively).

Care Water2007: $40 for one 10.14 oz. bottle; 2017: available on the market: $65 for equivalent to a single 10.14 oz. bottle.

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