beverage industry

Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids

Rob and I learned about the concept “Share of Stomach” while attending the 2017 Beverage Forum held in Chicago last April. What is “Share of Stomach”? Good question. “Share of Stomach” is an economic model used by national beverage marketing organizations. This model assumes each consumer drinks 1/2 gallon (approx. 2 liters or 64 ounces) …

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AquaNew CEO Rob Gourley’s Article Featured in Beverage Industry Magazine

AquaNew CEO Rob Gourley’s article was featured in the June 2017 issue of Beverage industry Magazine. Below is an excerpt: Can electrons lower a beverage-maker’s energy costs? – Shrinking water supplies challenge beer manufacturers By: Rob Gourley, AquaNew and WIT International A non-electrolysis process has been discovered. It involves a magnetized reactor cell that adds …

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