polarized watt-ahh

Scoby Doo – The Gnarly Side of Kombucha

My neighbor, Linda, called me out of the blue to tell me that she is bringing over her “Scoby” for me to take care of while she is on a business trip for a month. I thought Scoby was one of her parakeets. I was surprised to learn we will have a quiet, bubbly guest […]

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Tech This Out! – Ten Years Ago

Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled […]

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Behind the Scenes: Photographing AquaNew’s Watt-Ahh Bottled Water

Photographing Watt-Ahh® is no easy task. In fact, bottled water of any kind is a challenge as light bounces off clear bottles, picking up lots of reflections from surrounding objects in the process, while casting shadows around the very item you’re trying to capture on film! For this reason, we called in a pro… John […]

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