How to Repurpose a Watt-Ahh® Box

When one of our long-term customers sent us this photo with his Watt-Ahh® reorder, we thought it was a clever visual way to say, “More liter-sized bottles please.” It got us thinking … Do people repurpose the empty Watt-Ahh® boxes or place them in the recycling bin? Watt-Ahh® boxes are made with extra sturdy cardboard to safely ship up to 32 lbs. with punch-in handles for ease of …

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Financial Brilliance and Heart Behind AquaNew and WIT International, LLC

Stephen Musco is a financial genius. He will not admit to that, but he has worked on the behind-the-scenes accountability of many nonprofit organizations within the Sarasota/Bradenton, FL area to make them sustainable and successful in attaining their missions. Steve serves as the Chief Financial Officer of the Jewish Family & Children’s Service of the …

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Meet Becky Sinnreich: Lead Observer for Marine Mammals during Offshore Boat Races

The safety of our marine mammals … manatees and sea turtles … are paramount during offshore boat race events such as the Grand Prix Power Boat races held in Sarasota, FL., every July. This year, Becky Sinnreich led the marine observer team, suspending racing just once, when one of the many manatee that had been …

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Bottled Water Industry Donates to Those Hit Hardest By the California Drought

Last week, more than 100,000 bottles (15,000 gallons) of bottled water were delivered to families of East Porterville and the surrounding Tulare County, thanks to the efforts of the International Bottled Water Association (IBWA). Most homes in Porterville have not had running water for almost two years as a result of California’s ongoing and devastating …

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Could the Recent Discovery of a Faulty Gene Unlock the Obesity Mystery?

Could a faulty gene be responsible for those extra seven pounds that can be so difficult to get rid of? According to recent research, scientists at MIT and Harvard University are finding that an individual’s diet, and insufficient exercise, may not be totally to blame. An estimated 1 in 6 people have a version of the FTO …

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Naturally Looking Good September Winner!

Thank you to all who entered our Summertime “Naturally Looking Good” Contest. For the month of September, we extend our Congratulations to Kehinde! Kehinde’s health and beauty tip is below. This Fall, we are launching a new theme for our “Naturally Looking Good” Contest, featuring health, nature and stress relief in our workplaces. To see how you can …

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Cadillac’s New Campaign Challenges Us to “Dare Greatly”

“I want to surprise people by doing unusual things,” Cadillac’s CMO, Uwe Ellinghaus, told Behind the Brand in a recent interview, where he posed the question, “when you have diversity of life and a variety of people, what’s the thread that ties them together?” The answer? Well, Ellinghaus answered his own question: “Anything that enhances …

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