Sweeping Aspartame Under the Rug or We Think the Customer is Smarter
July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back …
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