Water News

Current trends in the water and beverage industry.

Sweeping Aspartame Under the Rug or We Think the Customer is Smarter

July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back …

Sweeping Aspartame Under the Rug or We Think the Customer is Smarter Read More »

Superionic Ice – Or is it Plasma Gas?

The May 2019 edition of National Geo has an article about “Superionic Ice” that may occur on some outer planets. Supposedly, the “super” ice was recently created at a laboratory for only a nanosecond applying several thousand degrees below typical freezing temperature on Earth and pressures equivalent to that of other planets. Physicist Marius Millot …

Superionic Ice – Or is it Plasma Gas? Read More »

Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids

Rob and I learned about the concept “Share of Stomach” while attending the 2017 Beverage Forum held in Chicago last April. What is “Share of Stomach”? Good question. “Share of Stomach” is an economic model used by national beverage marketing organizations. This model assumes each consumer drinks 1/2 gallon (approx. 2 liters or 64 ounces) …

Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids Read More »

AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles

“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York  Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go. …

AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles Read More »

AquaNew/Watt-Ahh® – 10th Anniversary (And other announcements on new liter-sized bottles and pricing)

Yes, the last ten years tested our mental, physical and financial capacities. The main reason we kept going, even during the bleakest days that we all shared during the Great Recession, was hearing about how individuals used the Polarized Water to reach a level of improved health. Looking back when we launched Watt-Ahh® in 2007, …

AquaNew/Watt-Ahh® – 10th Anniversary (And other announcements on new liter-sized bottles and pricing) Read More »