Current trends in the water and beverage industry.
June 9, 2026 – While watching the basketball being slam dunked during the Finals last night, Rob and I watched incredulously a tv commercial on a well-known energy drink claiming to be “more hydrating than water”. We questioned the promo since the product is mainly water … no electrolyte, sugar or sodium on its own […]
Slam Dunking Energy Drinks Read More »
December 17, 2025 – Author MJ Pangman, one of the authors of Dancing with Water, recently shared exciting news: an updated e-book edition is now available, introducing new insights on Watt-Ahh as a therapeutic water. We are delighted to share this announcement with our customers. MJ is known for her gentle demeanor yet a tireless
Quantum Health Connection in Watt-Ahh – The New Water Science Read More »
September 27, 2024 – In the spirit of approaching Halloween, the hidden “ghosts” of bottled water is nanoplastics. These nano particles are ubiquitous in our environment including tap water, in soils that grow our food, in laundry strips, and also travel in the air we breathe (for the latter, see the last section below). There
August 30, 2024 – This is a huge and complex topic. I venture into this hot topic without any class-room economics knowledge; only the hard knocks of owning small businesses. One of these businesses is AquaNew that manufactures Watt-Ahh bottled water. It is highly supply driven, needs reliable and speedy production lines, is heavy weight
Price Fixing vs. Free Market Competition – A Manufacturer’s View Read More »
July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back
Sweeping Aspartame Under the Rug or We Think the Customer is Smarter Read More »
The May 2019 edition of National Geo has an article about “Superionic Ice” that may occur on some outer planets. Supposedly, the “super” ice was recently created at a laboratory for only a nanosecond applying several thousand degrees below typical freezing temperature on Earth and pressures equivalent to that of other planets. Physicist Marius Millot
Superionic Ice – Or is it Plasma Gas? Read More »
Deuterium is a non-radioactive stable isotope of Hydrogen. Deuterium has one proton and one neutron while the more common isotope of hydrogen (Protium) has only a single proton (no neutron). Oxygen that is in both the air we breathe and water we drink, can have between 8 and 10 neutrons per atom of oxygen. Deuterium
Deuterium is NOT Hydrogen’s Evil Twin Read More »
“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go.
AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles Read More »
Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled
Tech This Out! – Ten Years Ago Read More »
By Rob Gourley, CEO and Inventor For someone who preferred to work on machines instead of book reports in school, June of 2017 was an unusual time for me. With assistance from WIT’s patent attorney, Robert McKellar, we prepared two continuation-in-part applications and filed with the U.S. Patent and Trademark Office. Prior to filing, we
June Milestones for WIT Technology Read More »
