Current trends in the water and beverage industry.
September 27, 2024 – In the spirit of approaching Halloween, the hidden “ghosts” of bottled water is nanoplastics. These nano particles are ubiquitous in our environment including tap water, in soils that grow our food, in laundry strips, and also travel in the air we breathe (for the latter, see the last section below). There …
August 30, 2024 – This is a huge and complex topic. I venture into this hot topic without any class-room economics knowledge; only the hard knocks of owning small businesses. One of these businesses is AquaNew that manufactures Watt-Ahh bottled water. It is highly supply driven, needs reliable and speedy production lines, is heavy weight …
Price Fixing vs. Free Market Competition – A Manufacturer’s View Read More »
July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back …
Sweeping Aspartame Under the Rug or We Think the Customer is Smarter Read More »
The May 2019 edition of National Geo has an article about “Superionic Ice” that may occur on some outer planets. Supposedly, the “super” ice was recently created at a laboratory for only a nanosecond applying several thousand degrees below typical freezing temperature on Earth and pressures equivalent to that of other planets. Physicist Marius Millot …
It has been two years since we reported on beverage trends after attending the Beverage Forum held in Chicago, IL in 2017. For the first time, bottled water captured over 50% of the beverage gross sales market and the hottest trend at that time (and currently) is to reduce sugar content in beverages. For 2019, …
Deuterium is a non-radioactive stable isotope of Hydrogen. Deuterium has one proton and one neutron while the more common isotope of hydrogen (Protium) has only a single proton (no neutron). Oxygen that is in both the air we breathe and water we drink, can have between 8 and 10 neutrons per atom of oxygen. Deuterium …
A 10-cell WIT Machine is in operation for the clients of Delphi University located in McCaysville, Georgia. Those who breathe the Dioxytetrahydride Gas are providing their feedback in a journal. We have received some positive testimonials, which have been added to the WIT Home Page. (Go to the 4th side banner on the right side, showing …
Rob and I learned about the concept “Share of Stomach” while attending the 2017 Beverage Forum held in Chicago last April. What is “Share of Stomach”? Good question. “Share of Stomach” is an economic model used by national beverage marketing organizations. This model assumes each consumer drinks 1/2 gallon (approx. 2 liters or 64 ounces) …
Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids Read More »
“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go. …
AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles Read More »
Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled …
