For the first time, athleisure wear (a.k.a. yoga pants and active wear leggings) outsold denim jeans. We defer to the fashion experts for analyzing this trend. And, we value your opinion. Is it comfort while we live our active lives? Do we want to reflect a healthier life? Or, is it a deeper message on women’s growing …
Observations and Opinions of Dana and Rob Gourley, AquaNew, on Presentations and Discussions at the 2017 Beverage Forum, April 2017, Chicago, IL. What are the beverage companies doing to make healthier products preferred by women? This was one of the leading questions consistently raised by the audience at the recent Beverage Forum. Many tried to answer …
Authenticity – Beyond the Ink on the Bottle Label Read More »
Photographing Watt-Ahh® is no easy task. In fact, bottled water of any kind is a challenge as light bounces off clear bottles, picking up lots of reflections from surrounding objects in the process, while casting shadows around the very item you’re trying to capture on film! For this reason, we called in a pro… John …
Behind the Scenes: Photographing AquaNew’s Watt-Ahh Bottled Water Read More »
