Beverage Industry

New Watt-Ahh Driver – She Continues Her Family’s Beverage Legacy

We welcome our newest driver, Nancy, for local deliveries (within metro areas of SW Florida). She has an outstanding driving and customer service record after working for UPS over three decades. We discovered Nancy while she temporarily worked for UPS during the holiday rush and she was loading many boxes of Watt-Ahh into a special-run […]

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Why We Use PET-1 Plastic Bottles

One of the most frequent of the FAQ’s that we receive is why use PET-1 (non-PBA plastic) for Watt-Ahh? The short answer is for safety, sanitation and product integrity. History of Bottled Water Several years ago, I was intrigued when someone asked me about the history of bottled water (pure, non-mineralized). My husband and I […]

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Let’s Talk Coffee

After talking about tea several weeks ago, I did not want to ignore the coffee drinkers. Coffee is also going through a beverage evolution with more choices on the market including cold brewed and ready-to-drink coffee and espresso. Rob and I have a special coffee we enjoy most mornings and it has become easier to […]

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Let’s Talk Tea

I have a fascination with the varying shapes of tea pots, particularly the classic Japanese tea pots made from metal and ceramic. The photos show some of my collection displayed in the AquaNew office. I thought at one time, to make the perfect tea, the water had to reach a super hot boil before pouring […]

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Marketing “Bad-to-the-Bone” Beverages

Marketing campaigns for beverages can go to the extreme in competing for the customer’s (your) attention. Through the years, we have good-naturedly teased about some of the “super human/monster” beverage brand names. In 2016, we did a 180-degree turn when we blogged about 5-Hour Energy  such that our teasing became the inspiration for the slogan […]

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Scoby Doo – The Gnarly Side of Kombucha

My neighbor, Linda, called me out of the blue to tell me that she is bringing over her “Scoby” for me to take care of while she is on a business trip for a month. I thought Scoby was one of her parakeets. I was surprised to learn we will have a quiet, bubbly guest […]

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Diamond Discovery

Diamonds make us discover many feelings within ourselves … love, devotion and romance. AquaNew’s Dana Gourley gleefully said, “In addition to healing, all of these wonderful feelings also require energy.” You can discover cascading diamonds on Watt-Ahh’s newest label design for the liter bottles coming on the market this month. “We call it our ‘Diamond […]

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AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles

“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York  Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go. […]

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Tech This Out! – Ten Years Ago

Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled […]

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AquaNew/Watt-Ahh® – 10th Anniversary (And other announcements on new liter-sized bottles and pricing)

Yes, the last ten years tested our mental, physical and financial capacities. The main reason we kept going, even during the bleakest days that we all shared during the Great Recession, was hearing about how individuals used the Polarized Water to reach a level of improved health. Looking back when we launched Watt-Ahh® in 2007, […]

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