Marketing

Price Fixing vs. Free Market Competition – A Manufacturer’s View

August 30, 2024 – This is a huge and complex topic. I venture into this hot topic without any class-room economics knowledge; only the hard knocks of owning small businesses. One of these businesses is AquaNew that manufactures Watt-Ahh bottled water. It is highly supply driven, needs reliable and speedy production lines, is heavy weight …

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The Golden Goblet Awards – Our Best Bottled Water Container Nominations

December 12, 2023 — It is Golden Globe Awards time with all of the nomination announcements leading up to the big gala on January 7, 2024. That inspired us to announce our nominations for the “Golden Goblet” Awards. The Best of the Best container types for our prized Watt-Ahh. Our Awards certainly do not compete …

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Sweeping Aspartame Under the Rug or We Think the Customer is Smarter

July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back …

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Gourmet Incubator – Eddie Morton of Morton’s Gourmet Market

November 4, 2022 — Back in 2007, Co-owner of Morton’s Gourmet Market, Eddie Morton with a twinkle in his eye, told Melinda and me “yes, we will carry Watt-Ahh”. We celebrated that such a premier store is the first one to offer Watt-Ahh to its discriminating customers. His son, Todd, and others back in his …

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Food and Thought in Naples, FL — Philosophers and Watt-Ahh

February 12, 2022 — Quotes of Famous Authors, Naturalists and Philosophers Thoreau, Keller and Lindbergh grace the storefront of Food and Thought Organic General Store in Naples, FL. Their wise observations on the beauty of the soul, life is a daring adventure and sincerity in life, respectively, set a high bar for Watt-Ahh that shares …

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Immediately Change the Chemistry of the Body through Hydration

February 11, 2022. You can listen to today’s podcast with Health Matters Show Radio Host Janet Cimorelli who interviews AquaNew Inventor Rob Gourley at this link. Rob talks about three forms of hydration by osmosis, diffusion and electrical potential differential such that the last one is the fastest absorption into cells. Janet said this is …

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