Category: Marketing

Slam Dunking Energy Drinks

June 9, 2026 – While watching the basketball being slam dunked during the Finals last night, Rob and I watched incredulously a tv commercial on a well-known energy drink claiming to be “more hydrating than water”. We questioned the promo since the product is mainly water … no electrolyte, sugar or sodium on its own […]

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SKINHI and Watt-Ahh — Unlocking the Healing Power of GHK-Cu Copper Peptides in Skin Care and Regeneration

October 1, 2025 – We knew early on that Watt-Ahh is a phenomenal healing topical ingredient in cosmetics. One of the earliest studies, conducted by a formulation consultant for Estée Lauder, confirmed its anti-wrinkle benefits (see details below). Recently, formulator Ariel Avadi is using Watt-Ahh in his SKINHI line of therapeutic toners and serums—taking skin

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Snacking Passions and Food Science – The Crunch and The Stick

April 24, 2025 – There is an on-going nationwide discussion on how to make our food healthier … less industrial secret formula flavors from complex mixtures of chemicals that modify and manipulate the taste and smell of our food. One example is the food history of the chocolate-chip cookie. You can make the original Toll

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Optimal Health: Preventing Disease Through Diet, Exercise, and Lifestyle – The Dr. April Jasper Show Interviews Dr. Michael Lange

April 1, 2025 – Dr. April Jasper and her husband, David Jasper, are part of the team at  the Advanced Eyecare Specialists clinic  located in West Palm Beach, FL. that specializes in the diagnosis and treatment of a wide array of eye diseases, conditions and problems.  The “Dr. April Jasper Show” gives insightful conversations with

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Artists Predestined to Be Successful – Madeby Gallery of Sarasota, FL

March 8, 2025 – Ringling College of Art and Design is internationally well-known for its creative design artists.  For computer animation alone, over 50 alumni worked on this year’s Academy Award film nominees including Wild Robot and Inside Out 2. Computer Animation Department Head Jim McCampbell states their understanding of the entire production pipeline make

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