Marketing

Sweeping Aspartame Under the Rug or We Think the Customer is Smarter

July 18, 2023 — WHO (World Health Organization) gave a recent warning that aspartame (used as an artificial sweetener in many consumable products) is “possibly carcinogenic”. Diet sodas with aspartame have been a bright spot for major beverage companies (27% of the carbonated soda drink market) while sugared soda has plunged as consumers cut back …

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Gourmet Incubator – Eddie Morton of Morton’s Gourmet Market

November 4, 2022 — Back in 2007, Co-owner of Morton’s Gourmet Market, Eddie Morton with a twinkle in his eye, told Melinda and me “yes, we will carry Watt-Ahh”. We celebrated that such a premier store is the first one to offer Watt-Ahh to its discriminating customers. His son, Todd, and others back in his …

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Food and Thought in Naples, FL — Philosophers and Watt-Ahh

February 12, 2022 — Quotes of Famous Authors, Naturalists and Philosophers Thoreau, Keller and Lindbergh grace the storefront of Food and Thought Organic General Store in Naples, FL. Their wise observations on the beauty of the soul, life is a daring adventure and sincerity in life, respectively, set a high bar for Watt-Ahh that shares …

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Immediately Change the Chemistry of the Body through Hydration

February 11, 2022. You can listen to today’s podcast with Health Matters Show Radio Host Janet Cimorelli who interviews AquaNew Inventor Rob Gourley at this link. Rob talks about three forms of hydration by osmosis, diffusion and electrical potential differential such that the last one is the fastest absorption into cells. Janet said this is …

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Dream Soda – Healthy/Hydrating with Huge Flavor

Mega-money is invested into beverage research laboratories trying to discover the perfect flavor profile for consumer loyalty … a deep dedication to the soda product that motivates customers to buy again and again. I cannot presume knowing that perfect combination but for in my dream soda, the main ingredient would be Watt-Ahh. Of course, Watt-Ahh …

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Hoarding of Watt-Ahh is Over – Watt-Ahh Liter Bottles are Back!

June 17, 2021: Good news: Both the liter and 16.9 oz. bottles are in stock! During the last three weeks, we had no Watt-Ahh liter bottles to sell. During this water drought, we received a higher rate of customers confessing that they are “water hoarding” … even hiding Watt-Ahh from their spouses. Rob and I …

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