October 17, 2026 – We seek ageless smooth skin and the cosmetic industry is not bashful about their high price points for their “secret” formulas. Do they work or is it marketing hype?
As an example, one of the most expensive skin beauty products on the market is Chanel’s Hydra Beauty Lotion Very Moist. This luxury item sells for about $16 per ounce. Compare that with Watt-Ahh bottled water, which sells for about 11 cents per ounce. Quite a difference!
Some years ago, a cosmetic scientist conducted a pilot experiment using Watt-Ahh as a carrier for an anti-wrinkle lotion applied to his face. Intrigued by his observations, he teased Rob and me that we should be selling Watt-Ahh at a significantly higher price per ounce as an active ingredient in the luxury cosmetic market.
His comment sparked an interesting question: Could Watt-Ahh offer something special to the world of skincare?
The cosmetic industry is continually searching for innovative ways to help skin retain moisture, maintain softness, support a healthy appearance and the true unicorn: slow the aging of skin. The cosmetic industry is trying to change purified water used in the products for better absorption and longer hydration of the skin. One intriguing marketing term is “magnetic water complexes.” Although not a standardized scientific classification, the expression generally describes formulations containing ingredients in purified water or lotion that attract or bind water.
Certain moisture-binding ingredients in cosmetics are called “humectants”. They help the outer layers of the skin retain hydration by attracting and binding water from the air, including moisture already present within the skin.
Humectants are commonly incorporated into serums, gels, lotions, and creams. Some are derived from plants, others from animal tissues, and still others from microbial fermentation.
Let’s explore a few!
Hyaluronic Acid: A Beauty Ingredient With a Surprising Origin
You have probably seen television advertisements promoting hyaluronic acid serums as a secret to youthful-looking skin.
But did you know how hyaluronic acid is harvested? Traditionally, from animal tissues such as grinding frozen combs of roosters, fish skin or bovine parts.
Today, hyaluronic acid is harvested from large fermentation tanks containing bacteria, specifically strains of Streptococcus species or lactic acid bacteria. The bacteria are fed nutrients like sugars and amino acids to secrete hyaluronic acid.
Regardless of its biological origin, cosmetic-grade hyaluronic acid must undergo appropriate processing and quality controls to minimize unwanted pathogens or allergens.
Plant-Derived Sugars: Sweet Solutions for Moisture Retention
Plant-derived sugars (corn starch, wheat and sugar beets) are another surprising ingredient in the skincare world. These carbohydrates can be processed into water-binding ingredients. One example is saccharide isomerate, a carbohydrate-based humectant used in moisturizing formulations. Interestingly, after years of testing stability, the beverage world discovered plant-derived sugars in bottles have limited shelf life. Cosmetic scientists likely face similar formulation challenges with plant-derived sugars when developing water-binding skincare products.
Micelle Water: Another Sweet Solution for Sensitive Skin
In product marketing, micelles are compared to tiny magnets … a soap-free water cluster with a water-loving (hydrophilic) outer shell and an oil-loving (lipophilic) core that traps and lifts makeup, dirt, and natural skin oils from the skin.
Micelle formation also occurs in regular soaps and detergents (combining fats with an alkali) to lift grease and grime off surfaces so they can be rinsed away with water. Instead of using soap as a surfactant, plant-derived substances made from coconut, corn, or fruit sugars are used to make soap-free micelle water products for sensitive skin.
Salts: Moisture Retention with Possible Skin Irritation
Have you ever noticed that certain spilled salts on a kitchen counter become damp or sweaty when exposed to high humidity air? Salts, that may or may not be exposed to an electromagnetic field before being added to the lotion, also are used as water-binding agents in moisturizers but may have a drawback of becoming a barrier to healing the skin.
Can Watt-Ahh be Used to Create a New Type of Humectant?
Regular water can be drying due to dry residues of minerals and salts left on the skin.
Watt-Ahh, however, is 100% purified water and will stabilize any water-binding additive within its magnetic field. Watt-Ahh is over 14,000% less expensive than other specialty cosmetic formulations that claim “magnetic water complexes” and younger-looking skin.
Beyond lower production costs and longer shelf life for the water-binding ingredients, there are additional beneficial properties of Watt-Ahh in supporting humectant ingredients.
Here are five areas of interest:
Soft, Smooth Sensation: Watt-Ahh has a pleasing, smooth feel on the skin that leaves no residue or damage to the skin’s hydrolipidic film.
Skin Healing without Irritating Ingredients: Watt-Ahh has a redox signal that communicates with the body for faster healing.
Electromagnetic Processing and Stability: Our proprietary technology uses electromagnetic processes during production. The measurable effects of ingredient stability has been proven by medical devices on the market for years.
Surface Tension: Watt-Ahh has a lower surface tension compared to other purified water.
Ingredient Delivery: Watt-Ahh will carry cosmetic hydrating ingredients into the skin cells.
Controlled laboratory testing on a variety of cosmetic products will confirm the intriguing question: Can Watt-Ahh become part of the new technology generation of cosmetics that reverses the appearance of aging skin?
My Own Angel Quest: Experimenting With Watt-Ahh Skincare Formulations
You can make your own magnetized water compositions at home. I currently use a small mister bottle containing a combination of Watt-Ahh and copper peptides that I spray on the skin in the morning and evening before rubbing a layer of lotion into the skin. I have tried to mix in some Watt-Ahh into my lotion for better topical absorption. We also have experimented adding a small amount of glycerin or lanolin to Watt-Ahh … not too much since the substance can become too sticky.
Go on your own Angel Quest for better skin health, and enjoy making your own beauty formulations with Watt-Ahh.
For the entire 2026 Series on Angel Quest Water, go to this link.