Beverages Gone Wild! (What Will They Think of Next?)
In the never-ending quest to be top dog in the crowded beverage industry, companies like Coca-Cola and Lipsmark are pulling out all the stops – Coke with its new “drinkable advertising” and Lipsmark with its patent-pending “Palcohol,” or powdered alcohol. Would You Drink Coke Zero From a 4,500-foot Straw? It’s an illusion, of course (we hope). Coke …
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