Beverage Industry

Beverages Gone Wild! (What Will They Think of Next?)

In the never-ending quest to be top dog in the crowded beverage industry, companies like Coca-Cola and Lipsmark are pulling out all the stops – Coke with its new “drinkable advertising” and Lipsmark with its patent-pending “Palcohol,” or powdered alcohol. Would You Drink Coke Zero From a 4,500-foot Straw?  It’s an illusion, of course (we hope). Coke …

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Peggy’s Natural Foods Now Carries Watt-Ahh®

Peggy Ranger, owner of Peggy’s Natural Foods, personally called us about a year ago to order Watt-Ahh®. She is a very busy woman, and yet, for more than 30 years, she has been relentlessly focused on finding a way to get the best products for her customers. Her bio (posted on the Peggy’s website) explains that …

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AquaNew Announces a New Distribution Site for Local Amazon.com Shoppers: Watt-Ahh® Ultra-Pure Water Partners With Just Right Buys

Coke and Pepsi aren’t the only heavy hitters who are launching new beverage innovations on Amazon.com. AquaNew recently joined forces with Greg Jordan, CEO of B2B Resource Team LLC and the owner of Just Right Buys to make Watt-Ahh® (an ultra-pure, high-energy water) available through local distribution on Amazon.com. Jordan, who has a career spanning …

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How Severe Drought Affects the Flavor of Your Favorite Beer

Don’t it always seem to go that you don’t know what you’ve got until it’s gone? Never was the sentiment of Joni Mitchell’s song felt so strongly by beer lovers nationwide as it was this past year. The US water crisis continues to have brewers concerned as water shortages in Texas, Nevada, Arizona, Kansas, Oklahoma, …

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Oktoberfest 2014 Beer Drought – Solutions Through AquaNew’s Water Purification Technology

Beer lovers worldwide are getting ready to celebrate Oktoberfest 2014 (September 20 through October 5). Some may be surprised to learn, however, that their favorite craft beer coming from certain drought-ridden regions of the United States, specifically, California and other portions of the Southwest, could be sold out during Oktoberfest. Certain microbreweries are confronting a …

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Superior Hydration Reigns Supreme as Bottled Water is Projected to Outsell Soda

A recent article in the New York Times proclaims that bottled water sales will surpass those of carbonated soft drinks by the end of this decade, if not sooner. (NyTimes.com) Consumers are demanding healthier beverages such as bottled water, enhanced water and even tap water. In the prevention of heart disease and diabetes, the American …

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