Let’s Talk Coffee

by Dana Gourley on July 20, 2018

in Beverage Industry, Health/Nutrition

After talking about tea several weeks ago, I did not want to ignore the coffee drinkers. Coffee is also going through a beverage evolution with more choices on the market including cold brewed and ready-to-drink coffee and espresso. Rob and I have a special coffee we enjoy most mornings and it has become easier to order since it is available on Amazon. Also, consumers may not be aware of a recent merger between a major beverage company and a coffee-maker company.

BioCoffee

Our favorite is BioCoffee, a mild tasting coffee that has wheatgrass powder and slightly sweetened with simple sugars (oligosaccharides) found in certain vegetables. Rob is not a fan of coffee but he finds the smooth taste of BioCoffee very appealing.

A friend, who is a professional colonic specialist, introduced us to BioCoffee years ago. We bring the Watt-Ahh to a light boil before pouring into our cups containing the powder coffee mixture … we want to protect the chlorophyll, amino acids, vitamins, minerals and enzymes of the wheatgrass. The manufacturer of BioCoffee asserts that each cup has the equivalent of 3 to 5 servings of vegetables … a good way to start each morning.

Beverage Shakeup

Leading beverage economists can not fully explain why the Dr. Pepper Snapple (DPS) Group agreed to merge with primarily a coffee-machine business (Keurig Green Mountain). The annual revenues of the new company (Keurig Dr. Pepper) are projected to be $11 billion and it becomes the seventh largest food and beverage company in the United States.

One of the downsides of this conglomerate merger is that DPS’s former “allied beverage brands” such as BodyArmor, may defect. Fiji water recently discontinued its distribution partnership near the time of the closing for the new Keurig Dr. Pepper closing. Instead, Fiji plans on “leveraging” a 300-member sales and merchandising team to improve customer relations and provide “concierge level” customer service. The VP of Fiji Water Marketing states … “Handling more of our own product delivery is an integral part of that strategy.” Hmmm, both a “concierge” customer service and private product distribution sound like good business concepts to us.

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