Cadillac’s New Campaign Challenges Us to “Dare Greatly”

“I want to surprise people by doing unusual things,” Cadillac’s CMO, Uwe Ellinghaus, told Behind the Brand in a recent interview, where he posed the question, “when you have diversity of life and a variety of people, what’s the thread that ties them together?” The answer? Well, Ellinghaus answered his own question: “Anything that enhances …

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Be the Ahh! – Watt-Ahh® Customers and Offshore Race Fans Support Childhelp

Childhelp is a nonprofit organization whose mission is to fight child neglect and abuse. They recently posted this photo collage and the following message on their Facebook: “Now this is cool! REDS Offshore Racing showcased the Childhelp logo on one of their racing boats. Check out the speed on this!” The Childhelp Founders, Sara O’Meara and Yvonne …

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East Meets West Regional Business Expo

When: Wednesday, September 2, 2015 from 4:30 p.m. – 7:30 p.m. Where: Robarts Arena (3000 Ringling Blvd., Sarasota, FL 34237) More Information: EastMeetsWestExpo.com. Registration: Click HERE. AquaNew, a recent new member of the Lakewood Ranch Business Alliance (LWRBA) in Sarasota/Bradenton, FL., will have a booth at the 6th Annual East Meets West Expo in early September. This expo continues …

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Earth 2.0

NASA Makes an Ahh-Mazing AHA! Discovery: Earth’s Older and Bigger Cousin  While NASA has confirmed another Earth-like planet in the “habitable zone” around a star much like our sun, I wouldn’t pack my bags just yet. Kepler-452B is one of a dozen newly discovered, similarly small, and potentially livable planets in our quest to find a new …

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