Bottled Water Industry Donates to Those Hit Hardest By the California Drought

Last week, more than 100,000 bottles (15,000 gallons) of bottled water were delivered to families of East Porterville and the surrounding Tulare County, thanks to the efforts of the International Bottled Water Association (IBWA). Most homes in Porterville have not had running water for almost two years as a result of California’s ongoing and devastating […]

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Could the Recent Discovery of a Faulty Gene Unlock the Obesity Mystery?

Could a faulty gene be responsible for those extra seven pounds that can be so difficult to get rid of? According to recent research, scientists at MIT and Harvard University are finding that an individual’s diet, and insufficient exercise, may not be totally to blame. An estimated 1 in 6 people have a version of the FTO

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Naturally Looking Good September Winner!

Thank you to all who entered our Summertime “Naturally Looking Good” Contest. For the month of September, we extend our Congratulations to Kehinde! Kehinde’s health and beauty tip is below. This Fall, we are launching a new theme for our “Naturally Looking Good” Contest, featuring health, nature and stress relief in our workplaces. To see how you can

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Cadillac’s New Campaign Challenges Us to “Dare Greatly”

“I want to surprise people by doing unusual things,” Cadillac’s CMO, Uwe Ellinghaus, told Behind the Brand in a recent interview, where he posed the question, “when you have diversity of life and a variety of people, what’s the thread that ties them together?” The answer? Well, Ellinghaus answered his own question: “Anything that enhances

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