Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled water – now the leading beverage in sales benefiting from the worldwide healthier-choice trend over the last ten years.
We revisit what happened to each of these spotlighted bottled water products by New York Magazine over ten years ago:
Vitamin Water – 2007: Acquired by Coca-Cola for $4.1 billion; 2017: available on the market; $33.99 for fifteen one-liter bottles.
Advanced Hydration Technology/AHT Water – 2007: $29.88 for twelve one-liter bottles; 2017: may no longer be available on the market.
OZ Water – 2007: $28.00 for twelve 16.9 oz. bottles; 2017: may no longer be available on the market.
Tasmanian Rain Water – 2007: $59 for twelve 24 oz. bottles; 2017: may no longer be available on the market.
Watt-Ahh – 2007: $23 for twelve 20 oz. bottles; 2017: available on the market; $31 for twelve one-liter bottles and $40 for 24-16.9 oz. bottles (Note: gallon and 20 oz. bottle sizes were replaced with one-liter and 16.9 oz. bottles, respectively).
Care Water – 2007: $40 for one 10.14 oz. bottle; 2017: available on the market: $65 for equivalent to a single 10.14 oz. bottle.