“I want to surprise people by doing unusual things,” Cadillac’s CMO, Uwe Ellinghaus, told Behind the Brand in a recent interview, where he posed the question, “when you have diversity of life and a variety of people, what’s the thread that ties them together?” The answer? Well, Ellinghaus answered his own question: “Anything that enhances …
Cadillac’s New Campaign Challenges Us to “Dare Greatly” Read More »
Our new Mission Statement can be summed up in three words –“Be the Ahh!” It embodies a quality product that is part of sustainable health and wellbeing. We present our new Mission: “We celebrate well-rounded lifestyles, athletic prowess, scientific discovery, and we support those in recovery. We respect the legacy of nature-based solutions and bravely …
Photographer Chuck Carroll captured this action photo of our race boat with both outdrive skegs piercing the water surface during the 31st Sarasota Powerboat Grand Prix Festival last July. Chuck graciously gave us permission to use it as the new profile photo on the Team’s Facebook Page. Many offshore race fans know about the Watt-Ahh …
WIT International, LLC or “WIT” is AquaNew’s sister company that oversees research on the Water Ion Technology and placement of WIT® Machines under licensing agreements. WIT announced the unveiling of its new Home Page that showcases the new machines. Last month, we had an article on the installation and operation of WIT® Machines at a couple …
Part-time resident of Sarasota, Florida, Rick Kinning, has a strong opinion that the quality of freshwater is critical for worldwide health. Over the past year, his leadership and start-up financing made it possible to convert Rob Gourley’s water ion machine prototypes into new age machines ready for manufacturing. “Very few inventors ever see their machines …
Ahh-mazing “AHA” Discovery for June 2015 In our first article, “Healthier Sanitation,” we discussed how very low concentrations of hydrogen peroxide in water solution is the best nature-based form of sanitation (our own bodies produce hydrogen peroxide). However, stability is a challenge since hydrogen peroxide will rapidly decompose to hydrogen and water. The groundbreaking discovery …
Healthier Sanitation (Part 2) – Stability of Compounds in Structured Polarized Water Read More »
While in Charlottesville last September celebrating Aunt Toni’s 100th birthday, Rob and I had to stop in and meet Bill and the rest of the Rebecca’s team. We walked in and noticed two different things right away. First, there were packs of Watt-Ahh® on the floor, lining the bottom of the shelves and coolers. Second, …
Peggy Ranger, owner of Peggy’s Natural Foods, personally called us about a year ago to order Watt-Ahh®. She is a very busy woman, and yet, for more than 30 years, she has been relentlessly focused on finding a way to get the best products for her customers. Her bio (posted on the Peggy’s website) explains that …
AquaNew recently announced that Knowledge 4 Life Imaging(Sebring, FL.) offers both sized Watt-Ahh® bottles for its patients and walk-in customers. The clinic also promotes the availability of Watt-Ahh® on its home page. In honor of October Breast Awareness Month, and the need for proactive and early-detection imaging, we decided to give a spotlight article on …
Coke and Pepsi aren’t the only heavy hitters who are launching new beverage innovations on Amazon.com. AquaNew recently joined forces with Greg Jordan, CEO of B2B Resource Team LLC and the owner of Just Right Buys to make Watt-Ahh® (an ultra-pure, high-energy water) available through local distribution on Amazon.com. Jordan, who has a career spanning …
