Category: AquaNew Business Growth

Cadillac’s New Campaign Challenges Us to “Dare Greatly”

“I want to surprise people by doing unusual things,” Cadillac’s CMO, Uwe Ellinghaus, told Behind the Brand in a recent interview, where he posed the question, “when you have diversity of life and a variety of people, what’s the thread that ties them together?” The answer? Well, Ellinghaus answered his own question: “Anything that enhances

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First WIT (Water Ion Technologies) Machine Arrives and Is Installed in a Medical Clinic in Sarasota, FL

Part-time resident of Sarasota, Florida, Rick Kinning, has a strong opinion that the quality of freshwater is critical for worldwide health. Over the past year, his leadership and start-up financing made it possible to convert Rob Gourley’s water ion machine prototypes into new age machines ready for manufacturing. “Very few inventors ever see their machines

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Healthier Sanitation (Part 2) – Stability of Compounds in Structured Polarized Water

Ahh-mazing “AHA” Discovery for June 2015 In our first article, “Healthier Sanitation,” we discussed how very low concentrations of hydrogen peroxide in water solution is the best nature-based form of sanitation (our own bodies produce hydrogen peroxide). However, stability is a challenge since hydrogen peroxide will rapidly decompose to hydrogen and water. The groundbreaking discovery

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Rebecca’s Natural Food in Charlottesville, VA: Paramount Customer Service for Good Life/Good Health

While in Charlottesville last September celebrating Aunt Toni’s 100th birthday, Rob and I had to stop in and meet Bill and the rest of the Rebecca’s team. We walked in and noticed two different things right away. First, there were packs of Watt-Ahh® on the floor, lining the bottom of the shelves and coolers. Second,

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Peggy’s Natural Foods Now Carries Watt-Ahh®

Peggy Ranger, owner of Peggy’s Natural Foods, personally called us about a year ago to order Watt-Ahh®. She is a very busy woman, and yet, for more than 30 years, she has been relentlessly focused on finding a way to get the best products for her customers. Her bio (posted on the Peggy’s website) explains that

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