Dana Gourley

Pandora’s Brash Space Botanist

Sigourney Weaver’s character, Dr. Grace Augustine, in Avatar is one of my all-time favorite movie heroes. Grace is a brash, opinionated and confident leader guiding her team members into the fascinating and dangerous jungle of Pandora. Her character dispels the common opinion that botanists are both quiet and unadventurous, which I know from professional experience …

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Ahh-Mazing “AHA!” Discovery for August 2017: “Share of Stomach” in Liquids

Rob and I learned about the concept “Share of Stomach” while attending the 2017 Beverage Forum held in Chicago last April. What is “Share of Stomach”? Good question. “Share of Stomach” is an economic model used by national beverage marketing organizations. This model assumes each consumer drinks 1/2 gallon (approx. 2 liters or 64 ounces) …

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Authenticity – Beyond the Ink on the Bottle Label

Observations and Opinions of Dana and Rob Gourley, AquaNew, on Presentations and Discussions at the 2017 Beverage Forum, April 2017, Chicago, IL. What are the beverage companies doing to make healthier products preferred by women? This was one of the leading questions consistently raised by the audience at the recent Beverage Forum. Many tried to answer …

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Young Fawn

The corporate headquarters of AquaNew is located along the green fringe of a special area within eastern Sarasota, FL called the “Myakka Island”. We enjoy our commute from the house to the backyard office/workshop building, watching the various critters. The female deer know they are secure and will stay in our backyard to raise their …

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