Marketing campaigns for beverages can go to the extreme in competing for the customer’s (your) attention. Through the years, we have good-naturedly teased about some of the “super human/monster” beverage brand names. In 2016, we did a 180-degree turn when we blogged about 5-Hour Energy such that our teasing became the inspiration for the slogan …
My neighbor, Linda, called me out of the blue to tell me that she is bringing over her “Scoby” for me to take care of while she is on a business trip for a month. I thought Scoby was one of her parakeets. I was surprised to learn we will have a quiet, bubbly guest …
Diamonds make us discover many feelings within ourselves … love, devotion and romance. AquaNew’s Dana Gourley gleefully said, “In addition to healing, all of these wonderful feelings also require energy.” You can discover cascading diamonds on Watt-Ahh’s newest label design for the liter bottles coming on the market this month. “We call it our ‘Diamond …
“It’s a high rise beauty, a great looking new bottle and label. It will pop on the shelf, looks more fun to heft, and a shelf will hold more product with this design.” ~Watt-Ahh® Customer Morgan W. of New York Watt-Ahh® is ready to move with our busy customers who want energy and hydration on the go. …
AquaNew Rolls Out Its Commemorative 10th Anniversary One-Liter Watt-Ahh® Bottles Read More »
Before being launched into the market in November of 2007, this beauty shot of Watt-Ahh® appeared in New York Magazine along with five other “new luxury water with fantastic supposed properties.” Author Beth Landman was absolutely correct on one of her statements: “the water boom is just starting.” Her prediction has come true with bottled …
Yes, the last ten years tested our mental, physical and financial capacities. The main reason we kept going, even during the bleakest days that we all shared during the Great Recession, was hearing about how individuals used the Polarized Water to reach a level of improved health. Looking back when we launched Watt-Ahh® in 2007, …
AquaNew CEO Rob Gourley’s article was featured in the June 2017 issue of Beverage industry Magazine. Below is an excerpt: Can electrons lower a beverage-maker’s energy costs? – Shrinking water supplies challenge beer manufacturers By: Rob Gourley, AquaNew and WIT International A non-electrolysis process has been discovered. It involves a magnetized reactor cell that adds …
AquaNew CEO Rob Gourley’s Article Featured in Beverage Industry Magazine Read More »
At this year’s Beverage Forum gathering of the “Who’s Who” of beverages, there was a panel of futurists who predicted how we will shop for groceries. In our State of the Beverage editorial, we reported on a few of these new shopping trends, including favorite lists on our phones used to reorder groceries online. For …
Observations and Opinions of Dana and Rob Gourley, AquaNew, on Presentations and Discussions at the 2017 Beverage Forum, April 2017, Chicago, IL. What are the beverage companies doing to make healthier products preferred by women? This was one of the leading questions consistently raised by the audience at the recent Beverage Forum. Many tried to answer …
Authenticity – Beyond the Ink on the Bottle Label Read More »
Edible Sarasota Magazine dove right in and devoted an entire issue to all things liquid. Editor Tracy Freeman said she was skeptical until her team started talking about all of the local drink options and she stated: “The creative juices started to flow until our cups ranneth over.” In the Spring 2017 issue, the coverage …
